Knowing your audience

Engaging media in communicating research on sexual and reproductive health and rights in sub-Saharan Africa: Experiences and lessons learned

By 23 June 2011

This paper discusses APHRC’s experience in working with the media to promote reporting on health research in general, and its own research, in particular over the period 2004 and 2009. The media has the capacity to reach and influence the key target audiences that the Center’s research targets including policymakers, program implementers, key stakeholders, and the public. APHRC’s engagement with the media has varied in its approach, nuanced in its successes, and provides a rich case study to learn from. In the paper, we describe the approaches used and highlight what worked well, the challenges we faced, and overall lessons learnt in order to provide a learning platform for institutions seeking to adopt similar strategies.

Title: Engaging media in communicating research on sexual and reproductive health and rights in sub-Saharan Africa: experiences and lessons learned Author: Rose Oronje, Chi-Chi Undie, Eliya Zulu, Joanna Crichton Year: 2011