Knowing your audience

Introduction to stakeholder engagement

By 5 February 2014

In research, publications and other outputs are often seen as the end product. But for Think Tanks and organisations aiming to affect change in the world, an output is, at best, a means to an end. To give research ‘legs’, Think Tanks often create a package of outputs and activities that engage, and even involve, reach various audiences, or stakeholders throughout the process.

This guide provides an introduction to stakeholder engagement and outlines a number of tools that can be used to better understand who your stakeholders are.

Title: Introduction to Stakeholder Engagement Author: Institute of Development Studies Year: 2013


This resource has been produced as part of the Think Tank Initiative’s Policy Engagement and Communications (PEC) programme. You can find all ongoing outputs related to this project via the PEC mini-site on Research to Action. To get updates from the PEC programme and be part of the discussion sign-up to our RSS or email updates. You can also follow our progress via Twitter using the following hashtag #ttipec.

Image courtesy of smarnad/