This blog is part of a showcase of exhibits from Latin American think tanks participating in the Think Tank Initiative’s Policy Engagement and Communications (PEC) programme. You may view other entries on the Latin America PEC Showcase Overview Page.
How can we start innovating in the way we communicate our research? Are we really taking advantage of what the digital world can offer us in terms of reaching our current stakeholders in a more attractive way, or engaging with new actors?
Technology has created an environment in which people are exposed to so much information that they experience “information overload.” As humans, we cannot possibly process the amount of information that we are exposed to on a daily basis which means, as communicators we have to work even harder to make sure our message sticks. Think tanks must also compete with information overload, and therefore need to find strong and effective ways to reach audiences.
This presentation was developed for an internal webinar provided by ASIES facilitator, Vanesa Weyrauch, to think tank researchers. The webinar took place in June 2014 and aimed to share knowledge and tools to enhance audio-visual communications for research (for example, how to use data visualization, videos, stories, etc.). The presentation contains various resources and practical tools to allow researchers to try out, and experiment in the ways they currently communicate.
ASIES researchers are currently working on several options for presenting the data emerging from their research so as to more strategically reach diverse audiences.
Others are welcome to comment on, and add valuable resources to, this audio-visual communications presentation, too!
Showcase exhibit: View ASIES Audio-visual Communications Presentation (Spanish only)
This post has been produced as part of the Think Tank Initiative’s Policy Engagement and Communications (PEC) programme. However, these are the author’s personal opinions and do not necessarily reflect those of TTI. You can find all ongoing outputs related to this project via the PEC mini-site on Research to Action. To get updates from the PEC programme and be part of the discussion sign-up to our RSS or email updates. You can also follow our progress via Twitter using the following hashtag #ttipec.
Image courtesy of Outsource.net.