Knowing your audience

ASIES: Institutional Identity

By 11 August 2014

This blog is part of a showcase of exhibits from Latin American think tanks participating in the Think Tank Initiative’s Policy Engagement and Communications (PEC) programme. You may view other entries on the Latin America PEC Showcase Overview Page. 

Institutional identity is a particularly important factor in the process of stimulating of attitudes toward an institution and its products. Institutions are not only judged by the quality of the services and products they offer. They also are judged on visual identity, branding and the messages these convey.

Asociación de Investigación y Estudios Sociales (ASIES) has produced a handbook guiding its staff on how to develop and implement a number of communications tools and activities concerning the institution’s visual identity.

This ASIES Institutional Identity Handbook is a consultation tool that includes official procedures and rules for standardizing communications activities used by ASIES to promote its visibility and to disseminate relevant information.

Showcase exhibit: View ASIES Institutional Identity Handbook (Spanish only)


This post has been produced as part of the Think Tank Initiative’s Policy Engagement and Communications (PEC) programme. However,  these are the author’s personal opinions and do not necessarily reflect those of TTI. You can find all ongoing outputs related to this project via the PEC mini-site on Research to Action. To get updates from the PEC programme and be part of the discussion sign-up to our RSS or email updates. You can also follow our progress via Twitter using the following hashtag #ttipec.

Image courtesy of ThinkStock.

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Carmen Ortiz

Guatemalteca, politóloga egresada de la Universidad Rafael Landívar, posee estudios de maestría en ciencia política, así como mediación y resolución de conflictos. Actualmente es investigadora de ASIES y Coordinadora del Programa de Opinión Pública de la Universidad Rafael Landívar. Se desempeñó como representante de país de la organización cuáquera, American Friends Service Committe en Haití; consultora en temas de seguridad para la Alianza Internacional para la Consolidación de la Paz –Interpeace Alliance- en la sede regional para América Latina. Ex Secretaria de Análisis Estratégico de la Presidencia y Coordinadora del Sistema de Alerta Temprana para Prevención de Conflictos de la Vicepresidencia de la República. En el área académica fue Secretaria Académica de la Facultad de Ciencias Políticas y Sociales de la Universidad Rafael Landívar, y actualmente, docente universitaria.