This blog is part of a showcase of exhibits from Latin American think tanks participating in the Think Tank Initiative’s Policy Engagement and Communications (PEC) programme. You may view other entries on the Latin America PEC Showcase Overview Page.
The Ecuadorian ELC – CEDA undertook a process of creating communication products based on an analysis, through market research, of their audience’s preferences for receiving research communication.
This process resulted in the development of products to target urban and rural populations, communities which are important to CEDA’s work. Three radio dramas were produced in popular native languages. There were two objectives in making these programmes. The first, was to provide CEDA staff with training to develop their skills in using radio programmes to communicate educational ideas and stimulate public debate; the second was to raise public awareness and influence public policy through this populations as well.
This exercise led to an achievement for CEDA, who have since signed an agreement with the Coordinator of Popular and Educative Radios of Ecuador – CORAPE. The products were developed with this network, who also contributed with the nationwide dissemination of them through its 46 partner radio stations.
CEDA have shared one of the radio programmes, which was produced in tandem with their facilitator, Anaité Vargas, and produced by CORAPE.
Read this blog in Spanish
Showcase exhibit: Listen to CEDA’s Communication’s Podcast
This post has been produced as part of the Think Tank Initiative’s Policy Engagement and Communications (PEC) programme. However, these are the author’s personal opinions and do not necessarily reflect those of TTI. You can find all ongoing outputs related to this project via the PEC mini-site on Research to Action. To get updates from the PEC programme and be part of the discussion sign-up to our RSS or email updates. You can also follow our progress via Twitter using the following hashtag #ttipec.
Image courtesy of under_volcano / Flickr.com.