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UDN works with the media to report research
Walter Akwat, Communications Officer at the Uganda Debt Network (UDN) talks about his collaboration with journalists and explains how the Relay programme has helped his research organisation appreciate the role of the media and improve their communications strategy:
Accessibility is Key: A journalist’s perspective on communicating research
There have been a number of posts on Research to Action about researchers and journalists working together to communicate development research. Practical tips on how to target Journalists with your research through Twitter looks at the ways you can utilise social media’s ever-expanding reach to build up a following for your work. Friendship or Friction? Bringing journalists and researchers together highlights research as a valuable source for journalists and outlines practical skills that can build trust and collaboration between these two fields.
Practical tips on how to target Journalists with your research through Twitter
A number of studies have shown that journalists are increasingly relying on social media to source information. A widely cited study: the fourth annual Digital Journalism Study reveals that large proportions of journalists now use digital and social media, such as blogs, Facebook and Twitter, to source and verify their stories. The study polled 478 journalists from 15 countries and nearly half of respondents (47 percent) cited Twitter as the top source of new stories.
As Twitter has emerged as such an important place for journalists to source stories it struck me that more thinking needs to be done on how we can use this channel to bring research to the attention of journalists. Continuing reading »
The Impact of Blogs Part II: Blogging enhances the blogger’s reputation. But, does it influence policy?
On Monday, we examined the impact of blogs on downloads and citations. Today, in Part II (of a three or four part series over two weeks), we present our findings (and detail our efforts in doing so) to see whether blogging improves the blogger’s reputation as part of our paper in progress. We are also asking you to tell us whether you think blogs influence economic policy and request that you provide us with anecdotes (or better evidence if you have it). Continuing reading »
The role of Media in the Agricultural and Rural Development of ACP Countries
Can the media participate fully in agricultural and rural development? If so, how should this be done in the context of the African, Caribbean and Pacific (ACP) countries?
Reporting health research
This case study shares recommendations and details the lessons learned during a communications project to improve media reporting on tuberculosis (TB) in Zambia. Project partners Relay and the health research consortium TARGETS, brought together journalists and TB researchers in Zambia to explore stigma around tuberculosis and to explore areas of potential conflict and collaboration. Health researchers then acted as expert advisors to journalists who produced a series of national newspaper articles and radio programmes on both national and community radio. The case study describes the partnership between Relay and TARGETS and includes several useful recommendations for organisations interested in undertaking similar projects to report research. Continuing reading »
Harnessing media potential in the fight against climate change
I have found that activists, advocates and even policy-makers complain that the mass media ignores ‘their issue’. The general charge is the media’s lack of commitment to social issues and its focus on sensational and juicy stories. What people often ignore is that the media, just like any other industry, follows its constituencies, and hence reports what it deems appropriate for its market. The media follows stories that are considered newsworthy and interesting for its readers. Issues that are deemed newsworthy have a much better chance of being picked up. Continuing reading »
Panos London launches new Relay website to share resources and learning about reporting research
A new website to offer practical information for researchers to communicate their findings and for journalists to engage with development research was launched by international development charity Panos London today.
The website http://panosrelay.org.uk offers resources, guides, case studies, reports, updates and monthly blogs for those interested in working with the media to report research. A key aim is to share learning and results from Panos London’s Relay programme and to highlight examples of exciting work in the field of reporting research.
The Relay programme has gained over six years of experience of working in developing countries to provide information to those interested in reporting research, broker relationships between journalists and researchers, and build the skills of research organisations and the media. Continuing reading »
Wren Media: Building a Network of Journalists in the Global South
During the recent AusAID, DFID and UKCDS funded workshop, Improving the impact of development research through better research communication uptake, Susanna Thorp from Wren Media spoke about capacity and network building with researchers in the global south.
Social Media is here to stay: A guide for researchers – Part 1
By Liz Carlile, Director of Communications, IIED
Like climate change, social media is here to stay and our key challenge is how to adapt. This is particularly true for researchers as many of the time-honoured principles of academia – ivory towers, publication and peer review, exclusivity and competition – are fundamentally challenged by the new principles of social media. Continuing reading »
