Policy briefs are useful influencing tools for think tanks and research institutions. This quick guide, developed as part of the Think Tank Initiative’s Policy Engagement and Communications Program, is aimed at researchers and communications staff who are planning policy briefs for the first time, or want to review their approach.
Making your research accessible
If research can’t be found, or is not easily understood by target audiences it simply does not travel, falling at the first hurdle in the process of trying to bring about change.
When writing a policy brief, there are many things one has to consider: The language has to be just right, not too technical but professional. The length has to be brief yet informative and most of all it needs to speak to a pre-identified and targeted audience.
IDRC have put together this useful guide entitled “How to write a policy brief”. It covers pretty much everything you need to think about when developing a new brief, from framing the problem and defining the structure, to developing actionable recommendations.
How many times have we had to write a policy brief on a very complex piece of research that has contained no clear take away messages?
How can specialist research findings be translated for the non-specialist audience while being both informative and engaging?
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