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    This list of how to’s provides an essential guide for a number of key communication and engagement activities that will help make your research travel.

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Featured

Communicating beyond the academic community

By Betty Paton 16/03/2012

In this short video, Josh Greenberg, Professor of Communication at Carleton University in Canada, discusses the tools, strategies and platforms he employs to communicate his own academic research.

Josh’s research centres on communication and social change, in particular activism and media strategy, non-profit communication and advocacy. He has also been involved with the Radio Convergence and Development in Africa (RCDA) programme as a project mentor, assisting with research design and the development of ethical frameworks and encouraging reflective practice.

Josh states that over the last few years, he has started to think about communicating his research beyond the traditional tools and outreach strategies for academic researchers, such as peer review journals and scholarly conferences. Instead he is looking towards communicating his work more broadly and publicly or to specific stakeholder groups using social media platforms in conjunction with multimedia.

A recent post on his blog entitled ‘Twitter in the Tower’ looks at how universities and other organisations and institutions are confronting the effects of social media and increasingly experimenting and incorporating these platforms into their broader communication strategies:

“Although tweeting about one’s research is not in itself a strategy for dissemination, if used effectively it can support a range of knowledge mobilization efforts, such as producing documentary films, brochures, theatre, and other media that advance the core findings of funded scholarship.”

Follow @Josh_Greenberg on Twitter.

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Topics: blogging, communication, dissemination, public engagement, research communication, research impact, social-media, twitter

Betty Paton

Betty Paton is Research to Action's Communication Coordinator. She firmly believes that social media is a powerful tool in the communication of development research and is committed to embracing and understanding new, emerging and appropriate techniques for communicating development. She has a degree in Film Studies from the Combined Universities of Cornwall and an MA in Film and Cultural Management from Southampton University. She is also the Strategic Communication Manager at CommsConsult Ltd.

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Research To Action (R2A) is a learning platform for anyone interested in maximising the impact of research and capturing evidence of impact.

The site publishes practical resources on a range of topics including research uptake, communications, policy influence and monitoring and evaluation. It captures the experiences of practitioners and researchers working on these topics and facilitates conversations between this global community through a range of social media platforms.

R2A is produced by a small editorial team, led by CommsConsult. We welcome suggestions for and contributions to the site.

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