Understanding your audience is always important for effective communication. For climate change topics, it’s essential. Wolfgang Blau spent a year researching climate change to see the role media could play in better reporting the crisis. This great article published in Nieman segments the general public audience in USA into six useful groups: the alarmed, the concerned, the cautious, the disengaged, the doubtful and the dismissive.
The Nieman Journalism Lab – If you’re not a climate reporter yet, you will be: Covid-19 coverage offers lessons for reporting on the climate crisis