Building a strategy

Academics’ online presence guidelines: A four step guide to taking control of your visibility

By 05/03/2013

These guidelines, developed through the University of Cape Town’s OpenUCT Initiative take academics through a four step process to improving their online presence, and taking charge of their online visibility.

Step 1 – ‘Assess yourself’ review ways to assess existing general online presence, and monitor it in future.
Step 2 – ‘Your profile as an individual’ – helps academics decide on a strategy for their digital footprint.
Step 3 -‘Improving the availability of your output’ suggests how to share and make scholarly outputs (including research, teaching and non-traditional outputs) as available and discoverable as possible.
Step 4 – ‘Communicating and interacting’ reviews additional strategies and tools for communicating with colleagues and interacting with those with shared interests.

Academics’ online presence guidelines: A four step guide to taking control of your visibility.