Social Media

Twitter: A Whistle-Stop Guide for Think Tanks!

By Betty Paton 03/04/2014

This guide to Twitter takes you from setting up an account, through building Twitter relationships, to creating and managing lists. Written by Betty Paton for the Think Tank Initiative’s Policy Engagement and Communications (PEC) programme, the guide covers the following 4 key elements:

Organisational social media policies and procedures
Style and tone-of-voice
Social media management tools
Strategic Twitter goals

Title: Twitter: A Whistle-Stop Guide for Think Tanks Author: Betty Paton Year: 2014

This guide forms part of a series, and you can read our previous publication, Practical tips and guidance on monitoring your twitter activity here.

_________________________________________________________________________________________________

This post has been produced as part of the Think Tank Initiative’s Policy Engagement and Communications (PEC) programme. However, these are the author’s personal opinions and do not necessarily reflect those of TTI. You can find all ongoing outputs related to this project via the PEC mini-site on Research to Action. To get updates from the PEC programme and be part of the discussion sign-up to our RSS or email updates. You can also follow our progress via Twitter using the following hashtag #ttipec

Image courtesy of Digital Art/FreeDigitalPhotos.net

As part of our new Youth Inclusion and Engagement Space we are profiling some of the initiatives having real impact in this area. First up it's @GAGEprogramme...

Gender and Adolescence: Global Evidence (GAGE) is a groundbreaking ten-year research initiative led by the Overseas Development Institute (ODI). From 2015 to 2025, GAGE is following the lives of 20,000 adolescents across six low- and middle-income countries in Africa, Asia, and the Middle East, generating the world’s largest dataset on adolescence.

GAGE’s mission is clear: to identify effective strategies that help adolescent boys and girls break free from poverty, with a strong focus on the most vulnerable, in line with the Sustainable Development Goals (SDGs). By understanding how gender norms influence young people’s lives, GAGE provides invaluable insights to inform policies and programs at every level.

The program has already made significant impacts. GAGE evidence was instrumental in shaping Ethiopia's first National Plan on Adolescent and Sexual Reproductive Health and enhancing UNICEF’s Jordan Hajati Cash for Education program. Beyond policy change, GAGE elevates youth voices through their podcast series, exploring topics like civic engagement, activism, and leadership.

In crisis contexts like Gaza, GAGE advocates for the inclusion of adolescents in peace processes, addressing the severe mental health challenges and social isolation faced by young people, particularly girls.

GAGE also fosters skill development and research opportunities for youth, encouraging young researchers to publish their work. Impressively, around half of GAGE’s outputs have co-authors from the Global South.

👉 Learn more about GAGE’s impactful work by following the Youth Inclusion link on our Linktree. 🔗🔗

As part of our new Youth Inclusion and Engagement Space we are profiling some of the initiatives having real impact in this area. First up it's @GAGEprogramme...

Gender and Adolescence: Global Evidence (GAGE) is a groundbreaking ten-year research initiative led by the Overseas Development Institute (ODI). From 2015 to 2025, GAGE is following the lives of 20,000 adolescents across six low- and middle-income countries in Africa, Asia, and the Middle East, generating the world’s largest dataset on adolescence.

GAGE’s mission is clear: to identify effective strategies that help adolescent boys and girls break free from poverty, with a strong focus on the most vulnerable, in line with the Sustainable Development Goals (SDGs). By understanding how gender norms influence young people’s lives, GAGE provides invaluable insights to inform policies and programs at every level.

The program has already made significant impacts. GAGE evidence was instrumental in shaping Ethiopia's first National Plan on Adolescent and Sexual Reproductive Health and enhancing UNICEF’s Jordan Hajati Cash for Education program. Beyond policy change, GAGE elevates youth voices through their podcast series, exploring topics like civic engagement, activism, and leadership.

In crisis contexts like Gaza, GAGE advocates for the inclusion of adolescents in peace processes, addressing the severe mental health challenges and social isolation faced by young people, particularly girls.

GAGE also fosters skill development and research opportunities for youth, encouraging young researchers to publish their work. Impressively, around half of GAGE’s outputs have co-authors from the Global South.

👉 Learn more about GAGE’s impactful work by following the Youth Inclusion link on our Linktree. 🔗🔗

The latest #R2AImpactPractitioners post features an article by Karen Bell and Mark Reed on the Tree of Participation (ToP) model, a groundbreaking framework designed to enhance inclusive decision-making.

By identifying 12 key factors and 7 contextual elements, ToP empowers marginalized groups and ensures processes that are inclusive, accountable, and balanced in power dynamics. The model uses a tree metaphor to illustrate its phases: roots (pre-process), branches (process), and leaves (post-process), all interconnected within their context.

Discover more by following the #R2Aimpactpractitioners link in our linktree 👉🔗

The latest #R2AImpactPractitioners post features an article by Karen Bell and Mark Reed on the Tree of Participation (ToP) model, a groundbreaking framework designed to enhance inclusive decision-making.

By identifying 12 key factors and 7 contextual elements, ToP empowers marginalized groups and ensures processes that are inclusive, accountable, and balanced in power dynamics. The model uses a tree metaphor to illustrate its phases: roots (pre-process), branches (process), and leaves (post-process), all interconnected within their context.

Discover more by following the #R2Aimpactpractitioners link in our linktree 👉🔗

Do you use AI in your work?

AI is increasingly present in all our lives, but how can we use it effectively to enhance research practice?

Earlier this year Inés Arangüena explored this question in a two part series. Follow the link in our bio to read more.

https://ow.ly/IV0R50SH5tI
#AI

Do you use AI in your work?

AI is increasingly present in all our lives, but how can we use it effectively to enhance research practice?

Earlier this year Inés Arangüena explored this question in a two part series. Follow the link in our bio to read more.

https://ow.ly/IV0R50SH5tI
#AI

About Us

Research To Action (R2A) is a learning platform for anyone interested in maximising the impact of research and capturing evidence of impact.

The site publishes practical resources on a range of topics including research uptake, communications, policy influence and monitoring and evaluation. It captures the experiences of practitioners and researchers working on these topics and facilitates conversations between this global community through a range of social media platforms.

R2A is produced by a small editorial team, led by CommsConsult. We welcome suggestions for and contributions to the site.