This blog is part of a showcase of exhibits from Latin American think tanks participating in the Think Tank Initiative’s Policy Engagement and Communications (PEC) programme. You may view other entries on the Latin America PEC Showcase Overview Page.
Under the PEC Programme, Grupo FARO has designed and implemented a virtual space on Facebook to facilitate internal communications. This activity was part of a strategy to improve the flow of external communications. An improvement of the institutional Intranet was suggested, however, through a needs analysis process between the communication team and their facilitator, Anaite Vargas, a more nuanced strategy was identified in response to the context of the organisation and a closed Facebook group was prioritised. This process has served to lighten internal communications. The use of this new social media channel has taken Grupo FARO members into a new area of communication which will provide a more appropriate and useful space due to Facebook’s friendly navigation. Grupo FARO will continue to use the Intranet for other communication purposes.
Read this blog in Spanish.
Image shows GRUPO Faro’s Facebook page, used for internal communications
This post has been produced as part of the Think Tank Initiative’s Policy Engagement and Communications (PEC) programme. However, these are the author’s personal opinions and do not necessarily reflect those of TTI. You can find all ongoing outputs related to this project via the PEC mini-site on Research to Action. To get updates from the PEC programme and be part of the discussion sign-up to our RSS or email updates. You can also follow our progress via Twitter using the following hashtag #ttipec.
Image courtesy of Maria Elena / Flickr.com