Understanding your audience is always important for effective communication. For climate change topics, it’s essential. Wolfgang Blau spent a year researching climate change to see the role media could play in better reporting the crisis. This great article published by The Nieman Journalism Lab segments the general public audience in the USA into six useful groups: the alarmed, the concerned, the cautious, the disengaged, the doubtful and the dismissive.

To read the original article visit the Nieman Lab site.