Storytelling is an engaging and compelling concept that can be used to captivate your audience’s attention by explaining issues and solutions with real-life scenarios. These days the power of story telling can be amplified using digital media such as videos, podcasts and blogs, to name a few.

Storytelling for Good have created a map and set of useful questions to help you get started on your storytelling journey. Using charity: water’s video as a case study, Storytelling for Good have adapted a flexible formula to a social impact story map looking at four key steps:

• Status Quo & First Steps
• Obstacles &Allies
• Breakthrough
• Impact

This series of 14 questions will guide you through your character’s story, looking at issues and problems they have faced, steps along the way to the solution, and the impact that has been made.

For more information and to access this resource, please visit Storytelling for Good’s website.