With many terms and phrases becoming second nature to us and used without hesitation in the development context, we tend to get stuck in a rut and can be unaware of the impact these words have when sharing experiences or telling your story. Words such as ‘target’, which is used on a regular basis within organisations, can carry negative, military, connotations for some people. By replacing the word ‘target’ with more positive and collaborative language, a more positive response will be received by those engaging.
The Communication Initiative Network have devised a list of some common terms and phrases used in the Development context that could be improved in order to strengthen your story or case. As well as this, there are many comments from colleagues in the sector with recommendations on words that they would like to hear less of. To visit and contribute, please visit the Communication Initiative Network’s website here.