Transmedia storytelling is the process of telling a story across multiple platforms. Your audience can experience and enjoy many different stories around one subject, but still feel like they are part of one universe. The media can range from tv programmes to tweets, apps or websites – there’s no limit. This way of storytelling could pull in audiences that you have previously been unable to target.
The Online Journalism blog have produced a video all about transmedia storytelling and how it can help you engage your audience in a new way, whether by creating original content or making existing works more accessible. Feel free to watch below!