Mobile means more than being on the move, it means connecting to the next generation of African audiences. Recent data shows that 52% of the world’s website traffic…
Going ‘mobile first’ to reach African audiences
Clair Grant-Salmon is head of audience development at IIED. She supports IIED to understand and meet the needs of our existing and potential audiences, so that we can reach and influence target groups and individuals. Clair acts as a centre point for the web, database, and marketing/publications teams, with whom she works closely on promotion, market research, monitoring impact and developing relationships.
Research to Action (R2A) is a website catering for the strategic and practical needs of people trying to improve the uptake of development research, in particular those funded by DFID.
We have structured the site and populated it with material that we think will be immediately useful to this audience, but also to development researchers in general who would like to be more strategic and effective in their communications.
R2A is produced by a small editorial team, led by CommsConsult. We welcome suggestions for and contributions to the site.