Pete Cranston is an ICT, Communication and New Media specialist, with long experience as a facilitator and trainer. His early career was in international and UK education, working with adults and 16 -19 year olds, and for the past 14 years he has worked in the 3rd sector, mainly in International Development. A seasoned manager of organisational IS&T and ICT development programmes, he has worked for five years as an independent consultant supporting strategic planning, organisational communication, research, evaluation and knowledge management. A significant part of his work has been with telecentres and local content exchange while his most recent research has been into global social media trends, with special reference to health communications, and the impact of convergent mobile technologies in rural development. For the past three years advising and training in web 2.0 technologies and interactive media, at both strategic and practical application levels, has taken up an increasing proportion of his work.