In this short video, Josh Greenberg, Professor of Communication at Carleton University in Canada, discusses the tools, strategies and platforms he employs to communicate his own academic research.

Josh’s research centres on communication and social change, in particular activism and media strategy, non-profit communication and advocacy. He has also been involved with the Radio Convergence and Development in Africa (RCDA) programme as a project mentor, assisting with research design and the development of ethical frameworks and encouraging reflective practice.

Josh states that over the last few years, he has started to think about communicating his research beyond the traditional tools and outreach strategies for academic researchers, such as peer review journals and scholarly conferences. Instead he is looking towards communicating his work more broadly and publicly or to specific stakeholder groups using social media platforms in conjunction with multimedia.

A recent post on his blog entitled ‘Twitter in the Tower’ looks at how universities and other organisations and institutions are confronting the effects of social media and increasingly experimenting and incorporating these platforms into their broader communication strategies:

“Although tweeting about one’s research is not in itself a strategy for dissemination, if used effectively it can support a range of knowledge mobilization efforts, such as producing documentary films, brochures, theatre, and other media that advance the core findings of funded scholarship.”

Follow @Josh_Greenberg on Twitter.