This guide to Twitter takes you from setting up an account, through building Twitter relationships, to creating and managing lists. Written by Betty Paton for the Think Tank Initiative’s Policy Engagement and Communications (PEC) programme, the guide covers the following 4 key elements:
- Organisational social media policies and procedures
- Style and tone-of-voice
- Social media management tools
- Strategic Twitter goals
This guide forms part of a series, and you can read our previous publication, Practical tips and guidance on monitoring your twitter activity here.
This post has been produced as part of the Think Tank Initiative’s Policy Engagement and Communications (PEC) programme. However, these are the author’s personal opinions and do not necessarily reflect those of TTI. You can find all ongoing outputs related to this project via the PEC mini-site on Research to Action. To get updates from the PEC programme and be part of the discussion sign-up to our RSS or email updates. You can also follow our progress via Twitter using the following hashtag #ttipec
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