Getting your message out to journalists and intermediaries is vital, and you need to get it right. One size does not fit all, and it’s important to tailor both the content and the format to ensure that you aren’t ignored. A TTI PEC workshop for think tanks drew up this list of great resources to help researchers and communicators write the most effective press releases for each situation.

News Releases

• Tips on writing press releases
• Difference between a traditional press release and online news release
• Tips and Glossary of Terms
• How to Optimize your Press Release for Social Sharing and SEO (search engine optimization)
• How to write an effective press release
• 8 tips for writing press releases that journalists (and bloggers) read
• 20 tips and tricks for writing SEO-friendly press releases
• 8 tips for writing a great press release
• Archive on press releases
• 8 principles for writing a non-profit press release

And once you’ve checked out all those, have a look at the practical advice in this post too: Engaging the media for policy research: Four critical questions to consider and watch some words of wisdom from Aditi Kapoor, former Times of India journalist and research communications specialist at the Public Affairs Centre