IIED has released two new films highlighting initiatives to improve the sustainability of Chinese investments in Africa. The films are part of a wider effort to reach Chinese and international audiences with messages about sustainability, good governance and local livelihoods.
Both films were also published on Tencent, one of the most popular video streaming sites in China (View ‘Meet Mr Forest‘ and ‘China’s Investment, Africa’s Forest‘
via Tencent). By working with consultants familiar with communication
channels and marketing in China, and some paid promotion, these were
viewed 360,000 times in the first 24 hours after release.
The first, ‘Meet Mr Forest’, profiles Zheng Fei, founder of the ‘Mr Forest’ company in Mozambique, and a pioneer of sustainable Chinese investment in the country. The four-minute film was premiered at the Beijing Documentary Week film festival in August 2018.
In the film, Zheng describes how he arrived in Mozambique 15 years ago and “fell in love with the local trees”. Since then, he has built Mr Forest into a successful forestry company.
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