Reading a policy brief can sometimes feel like a conundrum with core messages lost in jargon and complexity. As a means of bringing into focus the need for clear and effective messaging within your policy brief we are launching a twitter game: #r2aconundrums.

To mark Policy Brief week, every day next week we will be posting policy brief related conundrums. So for instance, we might start with a conundrum like POYILC RIEBF and the challenge is to make a policy brief related word or phrase from these words. We started here with a simple example, and the answer is of course POLICY BRIEF (it won’t be so easy next week!).

Each day the first person to get the conundrum correct will be awarded a point and the person with the most points at the end of the week will be our winner and awarded a fabulous prize!

Get ready to play now by following @research2action or following the hashtag #r2aconundrums. We will be posting a practice conundrum tomorrow (24th October) to give everyone some practice before the start of policy brief week.

Image courtesy of  thebarrowboy