Monitoring and evaluation

Measuring the impact of your communications tactics: An interactive peer-learning event presented by PEC

By 6 March 2014

This page is dedicated to the Policy Engagement and Communications (PEC) programme’s second peer-learning event that took place on March 12, 2014. Here you can access three audio podcasts and two related PowerPoint presentations from PEC mentors and think tanks in Nigeria and Uganda on Measuring the impact of your communications tactics. These provided the focal point for the peer-learning event, a recording of the discussion that took place at this event can be found directly below.

Comments and questions are welcome from all.


Peer-learning discussion: Measuring the impact of your communications tactics (audio)

This discussion brought together representatives from numerous think tanks across Africa to discuss best practice around measuring the impact of communications tactics. The discussion was based on the podcasts and presentations, which are freely available below.

Facilitator: David Olson


Podcast 1:Monitoring the Effectiveness of Communications [Please post your comments and questions at the bottom of this page].

Presenter: Modupe Adefeso-Olateju

Mo is the PEC mentor for Nigeria and CEO of The Education Partnership Centre. In this presentation she provides an overview to the monitoring and evaluation of communication activities. Mo possesses cross-cutting skills and industry experience gained from a decade of leadership in the profit and non-profit sectors, and years of research on private sector participation in education. She holds a PhD in Education and International Development from the University of London.


Podcast 2: The Impact Log: A Communications Monitoring Tool [Please post your comments and questions at the bottom of this page].

Presenter: Drusilla David

Drusilla is the communications officer at the Centre for the Study of Economies in Africa (CSEA) in Abuja, Nigeria, she presents a case study on Impact Logs, a tool that CSEA uses to monitor its communications. Drusilla possesses communication and writing skills gained from her experience working as a correspondent on various sectors of the economy with a Nigerian daily newspaper.


 Podcast 3:  Measuring Communications Impact at EPRC  [Please post your comments and questions at the bottom of this page].

Presenter: Elizabeth Birabwa

Elizabeth Birabwa is the programme manager of at the Economic Policy Research Centre (EPRC) in Kamapala, Uganda, presents EPRC’s tools for measuring communications. Elizabeth has over 14 years of experience in advocacy, communications, media relations and information management. She holds a bachelor’s degree in Mass Communication from Makerere University and a Master’s Degree in Library and Inform.


This blog post has been produced as part of the Think Tank Initiative’s Policy Engagement and Communications (PEC) programme. However,  these are the author’s personal opinions and do not necessarily reflect those of TTI. You can find all ongoing outputs related to this project via the PEC mini-site on Research to Action. To get updates from the PEC programme and be part of the discussion sign-up to our RSS or email updates. You can also follow our progress via Twitter using the following hashtag #ttipec

Image courtesy of  iviltsamfunn i Sudan