R2A is a community of people working in development research and research communications. Write in a style that you are most comfortable with, but we do encourage contributors to use a conversational tone and let their personality shine through! Even if you are writing on behalf of your organisation there’s no need to sacrifice professionalism to produce an engaging – or challenging – blog post. If English is not your first language don’t worry – we’ll review your contribution and check any changes with you before posting.
- Tell us if your post is linked to a launch or event – it’s no help to you if we add it to the site too late!
- Choose a good headline – you want to catch the reader’s eye and encourage them to click, but being clear about your content rather than gimmicky is the best way to do that. Try not to make it longer than 50 characters including spaces, and definitely not longer than 70.
- Speak directly to R2A readers, as if you are having a conversation – even if your research is deadly serious.
- Let readers know straight away what you are going to talk about. ‘I learned something new about targeting policymakers and this is how I did it.’; I found this great network of medical journalists in West Africa.’; ‘I need advice commissioning a photographer.’
- If you want to share a larger report, explain who will find the report useful, and summarise the key points, as well as linking to it.
- Keep it short. There are no extra points for long posts. Aim for 250-500 words, but if you’ve made your point in 100 words, just leave it there.
- Convey your enthusiasm. If you’ve discovered or learned something that really excites you, tell us!
- Tell us who you are, what you do, and where you do it. This might be your professional affiliation, or it might describe what you really do! ‘Mario Rodrigo is communications officer for the DFID-funded Halt Malaria project in Bolivia’ is fine, but ‘Jane Dengu is a doctor in Zambia who is passionate about using social media’ is just fine too.