‘Strategic communications’ were first talked about in political circles and in the corporate world over a decade ago. Though many thought it might be another passing ‘fad’ dreamt up by public relations experts, the value of strategic communications is still being hotly debated today. Their impact around the globe has a renewed significance with the growth in complexity of our global communications and in a rapidly changing technological environment dominated by the internet, and more recently, by social media and mobile communications technologies.
This guide is designed to help people new to this concept to better understand what strategic communications is, and what it is not, from a research communications perspective.
This resource has been produced as part of the Think Tank Initiative’s Policy Engagement and Communications (PEC) programme. You can find all ongoing outputs related to this project via the PEC mini-site on Research to Action. To get updates from the PEC programme and be part of the discussion sign-up to our RSS or email updates. You can also follow our progress via Twitter using the following hashtag #ttipec
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