Developing a social network strategy is key to understanding and more effectively engaging with key audiences and making better use of social media tools. In this post, Latin American think tank ASIES shares a guide they produced to help them manage their social networks more strategically.
Knowing your audience
Not everyone will find your research useful. You need to know who your audience is and what information they need in order to communicate with them effectively.
Social media is allowing us to reach new audiences, disseminate research and information and ultimately connect with anyone anywhere at the drop of a hat. Is that to say though, that we are using this ever increasing phenomenon to it’s full potential? Can it change the world?
Researchers and their organisations may feel that Instagram does not fit well into their online communication efforts, but in this post Betty Allen argues it could prove to be a handy weapon when communicating research.
Earlier in April, we met in DFID for the third R4D Peer Exchange session – a series of meetings to…